TV is the most powerful advertising medium available reaching 89% of adults every week states a BARB/SPC survey.

tvWorks research shows that in the short-term, television can drive sales by 5%, while in the medium to long term, advertisers can see repeat purchases and greater brand loyalty as a result of exposure to television advertising.

TV, according to the BARB/IPSOS/Television Opion Monitor/Mori 2002/ Chartered Institute of Marketing 2002 survey, is the nation's main leisure activity. Viewers also trust TV and are three times more likely to respond to a television commercial than its closest rival.

All this whilst enhancing your brand by communicating in an entertaining, exciting package at a time chosen to best suit your audience.

• ITV Tyne Tees 87.7%
• Century FM 23.0%
• Evening Chronicle 12.4%
• TFM 8.7%
• Source: BARB/RAJAR/JICREG

Television is a high impact advertising medium, with the ability to reach consumers in huge numbers in a very short space of time. The BARB survey for January to July 2004 revealed the typical average audience on ITV Tyne Tees for three flagship programmes:

• Coronation Street 707,000
• Emmerdale 564,000
• This Morning 53,000