Joseph Parr is a timber and builders merchant based in Teesside who were looking for a new series of commercials to run on ITV Tyne Tees during the Spring and Summer months. 3 Point Media devised the 'Joseph Parr Challenge' which saw a patio being laid in the first commercial and decking installed in the second version. The commercials were both voiced by Simon Barnes and will be on screens throughout 2008.