The city of Newcastle has been named by The Home Office as one of the Government's RESPECT action areas. To celebrate the announcement, which was in recognition of the good work being done in the city to tackle anti-social behaviour, a special event was held in Byker. 3 Point Media produced a commemorative DVD to coincide with the launch of the scheme in the city. The DVD aimed to inform and educate relevant staff about the RESPECT agenda and what it means to their work.